Thanks for checking out this video, we provide full muti-media marketing for agents. Print, Internet, Mobile Marketing, AND you can even use our SMS text call capture technology in your Direct Mail! Call, text, or email with any questions or to reserve your ad space.
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When I was looking for an example of how to NOT promote new construction it only took me 12 seconds to find a handful of examples. But it doesn’t have to be this way, there are tried and true methods of creating effective direct response ads for new construction.
Watch this instructional video that explains it all, and shows you what we’ve got, and what it will do for you!
For rates, just give me a call or send me an email and I’ll get back to you soon! Multi-Media marketing doesn’t get any easier or more effective than this.
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The new stats are out from industry leading comScore. This might surprise agents and brokers but The Real Estate Book and it’s corporate company Network Communications Incorporated (NCI) generate more traffic than ANY real estate brokerage. There are huge advantages to getting all of your listings on our system, and it costs you nothing aside from the print price. If you haven’t checked out our new mobile marketing platform yet, then give me a ring and I show you a quick demo, it only takes about 3 minutes.
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Just a quick reminder that a “normal website” isn’t set up properly to be viewed on a mobile device. Many real estate agent’s don’t realize this, here’s a quick video of the company we’ve partnered with to help our clients with mobile marketing. Remember this is a Free service to our clients.
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I just put together a new video about a very interesting case study that tracked 100,000 sales and the impact of professional photography. Watch it and let me know what you think.
More details can be found on our page for Photography
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In the past few weeks I’ve met with a handful of savvy agents, brokers, and marketing coordinators. All of them are interested in increasing the effectiveness of their ads (which I can help you with) and they’re also interested in cutting costs and increasing profits.
Before you go slash-happy with your marketing budget, you should know what you are currently spending for your print ads. I realize the knee-jerk reaction to this is to remember “what you paid in your last invoice” but that isn’t how you actually figure out what you are paying for print ads.
Let me explain…
Print ads are always figured in CPM (cost per thousand) just like buying other marketing media nearly all things are sold in CPM. This goes for: PPC ads on Google Adwords, Post Cards, Flyers, Magazines, Clicks on Banner Ads, etc.
Everything is sold in bulk so you need to know what you are paying (in CPM) before you start evaluating your actual costs and comparing the ROI of your different ad sources.
To find CPM take the price you pay for your ad, then divide by the press run (in thousands).
Here is an example with our current rates at The Real Estate Book of the Inland Northwest. (No contract, 2-issue minimum, no sweetheart deals, what you see is what you pay.
Full Page: $449 yields $449/25 is $17.96 per thousand (CPM = $17.96)
Half Page: $269 yields $269/25 is $10.76 per thousand (CPM = $10.76)
Quarter Page: $159 yields $159/25 is $6.36 per thousand (CPM = $6.36)
Simply “knowing” the press run isn’t enough for astute marketers. They know that EVERY print publisher has a Bill of Lading. This is like having a VIN number on a car, and you certainly would never go buy a car that didn’t have a VIN number, would you?
Now that you have your CPM for The Real Estate Book, go ask your other print sources to send you their Bill of Lading so you can figure out the CPM for that publication.
DO NOT TAKE A VERBAL RESPONSE…EVER
You want to see the actual Bill of Lading, they have this 100% of the time, and if they aren’t willing to show it to you, then I would strongly question if they really print and distribute as many magazines as they say they do.
Here is our Bill of Lading for your review (click to get a full size image).
If you are about to say, “Bryan, I don’t care about the CPM because I’m getting ZERO results, so its a complete loss anyway!!!” then we need to meet asap. I’ll show you how top lead-generating agents are getting 10-40 leads per-month per-page. This is happening right now in 2011, and you can do that too!
Don’t fall into the trap of doing what you’ve always done even though you “know” it doesn’t work. Print is far from dead, it has simply changed in a few ways that are being exploited by those who know about them, and it seems “dead” to many agents because their marketing technique is stuck in the late 1980′s.
You can get response and profits out of ALL marketing media if you use them correctly. Since 2005 I have created, self-funded, and managed literally millions of Internet ads, generated hundreds-of-thousands of dollars via direct mail, and closed over 50% of my 4 to 5 Million Dollar production as an agent from leads exclusively from The Real Estate Book of the Inland Northwest. (I no longer sell real estate or hold a license).
I am very ready and willing to help our agents get more results, but I need to hear from you, and you must be willing to change a few things if what you are doing isn’t working.
Buyers, sellers, and everyone in between picks up ALL the homes magazines so you don’t have to be in each one of them. But you do need to be in the biggest, most widely distributed, and one that has the best technological backing to help you generate leads. Our new magazine is FULL SIZE, covers the main 3 markets: Spokane, Coeur d’Alene, and Sandpoint.
Plus, it is distributed at over 750 locations (half of which have NO competing magazines).
If you haven’t seen our new mobile marketing platform (FREE by the way) you’ll love it. You can capture a buyers cell phone number while using automated SMS text marketing right from a print page!
Remember to ask your print providers for their current Bill of Lading, calculate your CPM, and then meet with me so we can make your marketing profitable.
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Below you’ll find the promo video directly from the friendly people who make this technology we’re giving our agent’s for FREE.
http://www.mymobileadmin.com/trebportal/video.html
We’ve also put together a snazzy PDF that you can plug right into your listing presentation so you’ll look like a mobile marketing Guru in zero seconds flat.
Listing Presentation for Mobile Marketing
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For the third time this month I met with a local business owner who had no idea that he could buy lists of prospects for his business.
He’s not alone, there are ton of smart, experienced and savvy local business owners in the Spokane area that have no idea it’s this easy to get a list of new prospective clients.
Here’s how the process typically goes when I’m working with a client, in this case let’s take the example of a Jewelry store.
If you’re not familiar with the jewelry business please keep in mind one of the main problems we’re trying to address is the boom and bust cycle of holiday sales and the psychological reasoning (aka creating a excuse) to buy more jewelry.
The industry is no fool but if you’re a store owner you can’t wait around until a customer comes in to see you. Instead reach out, make them a good offer and a percentage of them will take you up on it.
For the sake of disclosure this is an example only, I’m currently not running this campaign for any jewelry stores. But I will be soon…
I would call my list broker and get the following names: couples that have been married for over 5 years, head of the household earns more than $100k, birth month and birth year of both people.
Conveniently the jewelry industry has already created a connection between each month of the year and a specific gem stone.
Now that I have that data I’d write a simple sales letter to the husband reminding him that his wife’s birthday is coming up. Here’s a rough example. Please keep in mind I’m winging this…
From the Desk of Robert Johnson
Johnson’s Fine Jewelry
Hello Mr. Daniels,
You know that little oil light that comes on in your car? Well, the one on my wife’s car must have been on a while because she drove nearly all the way across the state of California before her engine seized.
When I asked “honey did you see the light come on”? she said, “yes, but I thought it would start beeping or something if it really needed it”.
I told her the thing wasn’t a game show and it needed oil because it said it needed oil. Apparently this wasn’t what she wanted to hear because she stormed off and didn’t make me dinner for two days.
So why am I telling you this?
Because 31% of men can’t recall their wedding anniversary and 24% can’t remember their wives birthday. And we catch heck for forgetting either one!
It’s not your fault if you can’t remember, it just something we’re not programed to do just like women don’t know that their car needs oil even if there is a little light blinking telling them exactly what is wrong.
So here is your blinking light and message in bold letters. HEADS UP your wife’s birthday is next month!
Yep, it is.
Each month we’re doing promotions where we remind guys just like you that your special lady has a birthday coming up and each month corresponds with a different gem stone.
So if you’re considering purchasing jewelry for your wife’s birthday we’d really appreciate a chance to earn your business. If not, that’s okay too, just don’t forget to tell her you love her and do something nice.
Since Vicky was born in May her birthstone is an emerald.
Now before you recoil at the thought of buying her emeralds please hear me on this. We can literally match any budget to a great piece of jewelry from $400 to $40,000 we can create something truly unique that she will absolutely love.
In fact, we have twelve examples in the store right now if you want to swing by and take a look. I hope to see you in the store soon.
Thanks for taking the time to read this letter,
Robert Johnson
Johnson’s Fine Jewelry
P.S. Be sure to mention this letter and your full name. That will be a code that take 15% off the price of anything you buy this month.
Alright, so that’s a general idea of how to use a list broker and write a simple pitch that will bring people in the door.
Not rocket science but hardly something most businesses do with consistency. Many of my sales letters get ridiculously high response rates like 10-15% but those are markets with small sale prices.
If we only got a 2% response with this letter here is what things might look like.
2000 letters mailed costs roughly $2000 including postage.
$500 for copywriting
9 cents per name for the list so that’ another $180
Grand total $2,680
At 2% that brings 40 clients. If each sale is $750 (which it could easily be higher than this) that’s $30k so after our marketing costs we’re still at a healthy.
$27,320
Figuring in hard costs for the jewelry etc. it would still be likely to net $10-15k with this campaign. Of course this is assuming a 2% response rate, it could be much higher or much lower.
That should tickle your greed gland. Just run the numbers on each sale being $1,200 (during April-Diamond Month) and a 3.3% response rate. That’d bring in $76,520 after marketing costs!
If you’re a small business that wants to grow and increase your net profit you should strongly consider purchasing lists and writing a good direct mail piece.
I am currently available for new clients, call quick before I get booked and more expensive.
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